Gloucestershire Schools

Dean Close School

We delivered:

  • Contemporary school email newsletter design: A dynamic school e-newsletter, that provides a suitably branded extension to the school’s communication.
  • Insights into recipient interest: In depth statistics measuring recipients, click through rates, bounce rates, etc.
  • Design of temporary supporting webpages: A recent example being an interactive Advent Calendar.
“School email newsletters offer a perfect balance. Cost-effective communication direct to recipients' inboxes. Detailed insight into recipient activity and interests. And data to help the school office team improve the accuracy of their school data. Dean Close School provides the perfect example of the positive impact end of term e-mail newsletters can have.”
Duncan Gilroy

The school

Dean Close School is a leading co-educational day and boarding school in Cheltenham, which provides continuity of education from age 2+ to 18.

“Communicating effectively with our wide range of stakeholders – parents, prospective parents, staff, governors, and link schools – that are distributed across the world is essential. Our termly school email newsletters offer the great glimpse into school life. In addition, they provide my team with a range of insights that help us to continually improve our marketing and communications.”

Tracey Colbert-Smith, Head of Marketing, Dean Close School.

School e-newsletter design for Dean Close School Gloucestershire
School e-newsletter design tablet view for Dean Close School Gloucestershire

Our brief

To design and manage the end of term school email newsletter communications for the Pre-Preparatory, Preparatory and Senior Schools. The email software ensures the emails are automatically adapted to the recipient, whether they’re viewing on PC, tablet or smartphone.

The process

We continually evolve the style of the school email newsletter, ensuring the design feels up to date whilst adding extra touches to suit seasonality.

The school marketing team provide us with raw email data from their CRM system, which we cleanse to remove duplications and to ensure all previously unsubscribed recipients are filtered out.

For the email itself, we design and structure the emails linking out to web pages within the Dean Close website, with a number of rounds of testing to ensure suitability. The embedded links provide the information that enables us to review popular stories. In support of a recent mailing we’ve also designed and hosted a temporary advent calendar.

“The end of term is a notoriously hectic time. The guys remove the added headache of delivering our end of term updates. The process is seamless and we gain excellent insights – from which news items are of most interest through to bounced email addresses – enabling us to further improve our communications and the accuracy of the data we hold.” 

Tracey Colbert-Smith, Head of Marketing, Dean Close School

School e-newsletter design statistics view for Dean Close School Gloucestershire