To undertake a full rebranding exercise for the school, helping to change perceptions and improve future marketing success. The final outputs being a modern brochure, marketing collateral and website.
In-depth briefing included research sessions with parents, staff and pupils to help build an accurate picture of school life. Most insightful were the facilitated conversations with the pupils, which showed just how broad their weekly schedules were. It was evident the new branding material had to reflect this.
We directed three days of photography across the school, capturing life both inside and outside the classroom. And re-edited existing copy to better reflect the evolved offering.
A phase of concept design followed, where we considered suitable styles and visual assets for the new school look. The subsequent design took on a much more modern feel. Photography was put centre stage. With the narrative reflecting the wide range of activity undertaken during the girls’ time at school. This was executed across school prospectus, website and a suite of offline marketing material.